Thousands of Dollars
Cause of the Problem
Just as a sound executive would never have their Receptionist rewire their electrical system, one should not have people who are not professional writers attempt to take on the task of creating the crucial information that tells your customers how to deal with your products. To put it plainly - PROFESSIONAL WRITERS CREATE UNDERSTANDING, NON-WRITERS ONLY CREATE CONFUSION.
Though this does not sound like rocket science, non-writers are used on a regular basis by many companies under the premise that money is being saved. But a closer look reveals a much more gruesome reality.
Research has shown that as much as 80% of all complaints related to high quality products are caused by the consumer's inability to comfortably and easily learn to operate the product. Without proper documentation, frustration, confusion and anger toward the manufacturer are just a few of the ensuing results. Though these results are direct threats upon the company's long-term survival, they don't even compare to the compelling and immediate damage from returned product.
Misuse of Technical Support
A simple survey from Technical Support personnel would reveal that THE GREATEST MAJORITY OF QUESTIONS THEY RECEIVE ARE BASIC IN NATURE AND ARE EITHER POORLY EXPLAINED IN MANUALS OR MISSING FROM THE DOCUMENTATION ALTOGETHER.
Cost Effective Solution
"Since we began using "Bob" Nahas as our documentation writer, we possess, by far, the BEST User Manuals and Online Help files that we've ever had in the history of our company's long-term existence!" Greg Kras - CTO; Sunbelt Software, Inc. - A Fortune 500 Company.
Robert S. Nahas is a top technical writer who has been writing for Fortune 500 companies and corporations worldwide for over 20 years. If you would like to contact him regarding your technical documentation needs, click the link below to send him a direct e-mail.
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